Retail Management is the study of brand promotion, manufacturing policy, and retail dynamics. It not only involves the management of retail outlets but also the management of the brand image, maintaining relationships with the customers, the sales management, keep a check on the orders at the retail outlet, managing the merchandise, they directly interact with the customers and the stocks/inventory are supervised and ordered from time to time.
Retail management is closely linked to a variety of other fields, including business and international business, marketing and logistics, supply chain management, operations management, fashion merchandising, and others. The everyday operations of a retail store or department are the responsibility of a Retail Manager. They handle employees, deal and communicate with customers, supervise the inventory, and try to increase profits.
A degree in retail management prepares students for a variety of management roles in retail, service industries, and marketing. Majors in this field gain valuable management insights along with excellent leadership, analytical, reasoning, and communication skills. These abilities are needed to ensure that business objectives are carried out correctly and following the company's expectations, as well as ensure that ensure all employee's and customer's needs are met.
Retail Management students learn about the introduction and philosophy of retail management, retailing patterns, pricing and merchandising, segmentation, partnership marketing, and information technology in retailing. Most business schools offer retail management degrees, certificates, and diplomas at both the undergraduate and postgraduate levels.
The study levels include:
Pre-bachelor Degree in Logistics and Supply Chain Management
Bachelor of Arts (BA) in Marketing Management
Bachelor of Arts (BA) in Fashion Marketing and Retailing
Bachelor of Arts (BA) in Retail Design
Bachelor Degree in Supply Chain Management
Bachelor of Science (B.Sc.) in Business Management (Retail)
Bachelor of Science (B.Sc.) in E-commerce Retailing
Bachelor of Business Administration (BBA)
Bacelor of Vocation (B.Voc)
Undergraduate Diploma (UGDip) in Retail Management
Master of Science (M.Sc.) in Commercial and Retail Management
Master of Science (M.Sc.) in Operations Management and Logistics
Master Degree in Luxury Goods Management
Master of Business Administration (MBA) in Retail Management
Master in Management (Retail)
Doctor of Philosophy (P.hD.)
Postgraduate Diploma in Management (PGDM) in Retail Management
A specialised program in Retail Management aims to develop a new generation of smart retail professionals who are well-versed in the best retail management policies used around the world.
Students can choose to specialize in areas like:
Competitive Analysis and Planning
Design and Management
Marketing & Strategies
Front Office Management
Shop Floor Management
Supply Chain Management
The retail industry is one of the fastest-growing and challenging industries in the world contributing to the economic growth of the country. The retail industry offers diverse and unique career paths in retail industries, department stores, home improvement stores, mail order companies, niche retailers, online sellers, specific product retailers, supermarkets, television shopping channels, and educational institutes.
- Those having a vested interest in merchandise, market, and marketing, sales, advertising, campaigning, and market research can pursue the following retail management roles:
Customer Care Executive
Division Merchandising Manager
Logistics and Warehouse Manager
- Merchandise Manager
Retail Buyer and Merchandiser
Shopping Operational Manager
Supply Chain Distributer
Supply Chain Distributor