Retail Management is the study of brand promotion, manufacturing policy, and retail dynamics. It not only involves the management of retail outlets but also the management of the brand image, maintaining relationships with the customers, the sales management, keep a check on the orders at the retail outlet, managing the merchandise, they directly interact with the customers and the stocks/inventory are supervised and ordered from time to time.

Retail management is closely linked to a variety of other fields, including business and international business, marketing and logistics, supply chain management, operations management, fashion merchandising, and others. The everyday operations of a retail store or department are the responsibility of a Retail Manager. They handle employees, deal and communicate with customers, supervise the inventory, and try to increase profits.

A degree in retail management prepares students for a variety of management roles in retail, service industries, and marketing. Majors in this field gain valuable management insights along with excellent leadership, analytical, reasoning, and communication skills. These abilities are needed to ensure that business objectives are carried out correctly and following the company's expectations, as well as ensure that ensure all employee's and customer's needs are met.