Media Management is considered to be a specialised area of business administration that helps the students learn about conceiving, planning, developing, functioning, and building the brand of media enterprises. The integral aspect of media management professionals is to construct a bridge between the general theoretical knowledge of management and its application in the media industry. The course or programs in media management equip the aspirants in terms of development of a deeper understanding and various life experiences on how various functions such as production, marketing, human resources, finance, and operations are run at media houses.

Media management programs, like most professional courses, are a blend of theoretical knowledge and practical application ensuring that the aspirant gets holistic exposure and learning in the field of media and communication. The programs focus on media economics, strategy, and media, and cultural policy. It also provides the students pursuing media management courses with an understanding of the latest concepts and practices for managing traditional and emergent media platforms.