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Sports, as we know have always been and will continue to be a highly celebrated form of recreation for the public. For athletes and sportspersons, it is a career choice. There are many factors contributing to the success of sports as a phenomenon and sports management is one of them.

Sports Management focuses on the administration and business side of sports. It oversees daily operations, managing relationships, stimulating growth through strategic marketing campaigns and the like within the sports industry. It encompasses a set of skills related to planning, organizing, directing, controlling, budgeting, leading, and evaluating within the context of an organisation or department associated with sports or any physical activity form. A degree in Sports Management will help aspirants get to where they want within the sports industry by learning to adopt skills required to carry out the job requirements.


Study Levels

The different study levels that are offered in this sub-discipline are:
Bachelor of Science (B.Sc.) in Sports Science
Bachelor of Science (B.Sc.) in Sports and Recreation Management
Bachelor of Business Administration (BBA) Sports Management
Bachelor of Arts (BA) in Sports Management
Bachelor of Physical Education
Bachelor of Leisure Studies
Bachelor of Sports Marketing
Master of Science (M.Sc.) in Sports Coaching
Master of Business Administration (MBA) in Sports Management
Master of Sports Management
Master of Physical Education
Post Graduate Diploma (PGDip) in Sports Management
Post Graduate Diploma (PGDip) Sports Medicine
Advanced Diploma in Football Management
Advanced Diploma in Sports Business
Executive Diploma in Sports Management


Specialised courses in Sports Management include:
Athlete Development
High-Performance Coaching
Sports Law

Throwing Caps

Sports Marketing
Sport Event Management
Sport Facility Management

Ethical and Legal Issues in Sport
Sports Administration
Sports Media



Sports Management is an up-and-coming career option as sports in itself is a booming business. With the advancement in technology and the rise in the use of different social media platforms, the sports industry is now opening up a wide range of career options.

Sports managers play an important role in maintaining the spirit of the activity and ensuring that everything runs smoothly without any problems. Administration, scouting, managing, maintenance, organizing, and overlooking all sports-related events are all part of the job.

The management duties of a sports manager are classified into a number of different categories. When it comes to professional sports and working with big teams, sports managers collaborate with coaches and trainers to ensure that each athlete has the training resources they need to be the best at what they do. Sports Managers, who work for educational institutions in the athletics department, manage all aspects of the school's athletic program. A sports manager can also act as a facility manager, overlooking the sports faculty, hiring catering and service staff, developing game schedules, and overseeing the facility maintenance.


    Sports Management harbours and requires skills like communication, organisation, negotiation, and administration. The various career options related to Sports Management are:
    Athletic Coach
    Athlete Development Specialist
    Athletic Director
    Business Development Coordinator
    Contract Administrator
    Contract Negotiation Manager
    Event Coordinator
    Facilities Manager
    Financial Analyst
    Fitness Manager
    Fraud Manager
    Marketing Consultant
    Marketing Coordinator
    Operations Manager
    Public Relations Manager
    Sales Coordinator
    Sports Manager
    Sport Agent
    Sport Lawyer


    The top companies that offer recruitment in Sports Management are:
    Star Sports
    JSW Sports
    Sports Wise
    Go Sports Foundation
    DNA Networks
    Sports Interactive
    Pitch Vision
    Edu sports
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