If you are a people person and love to interact and help solve problems then Public Relations is the right course for you. Public Relations as a discipline is hard to define. In simple terms, Public Relations is a strategic communication process that builds mutually beneficial relationships between organisations and the public. Public relations are often pursued to generate and bring to light a business thus promote it. A typical PR campaign might focus on getting a business covered on television or radio shows or featured in newspapers, websites, magazines, or blogs.
Public Relations as a discipline focus on training its aspirants to:
Write and distribute accurate press releases.
Learn how to write acceptable speeches.
Create and execute special events designed for public outreach and media relations.
Conduct market research on the firm or the firm's growth.
Expand business contacts through personal networking.
Write and blog for the web for internal or external sites.
Learn how to adopt crisis public relations strategies.
Learn to make use of social media promotions and tackle responses to negative opinions online.
Various colleges and universities around the world offer Public Relations programs either independently or in combination with some other disciplines like media, communication, or marketing. Public Relations students acquire versatile knowledge and develop useful communication, negotiation, writing, and public speaking skills.