Corporate Communication is a sub-discipline of business and management that deals with the communication of business information within the confines of an organisation and beyond. It conserves a clear business identity and promotes a positive brand image. It is closely related to public relations, marketing, organisation, leadership, and human resources. Communication programs teach the philosophy and art of communication in a realistic corporate environment. Students are well prepared for the competitive job market, thanks to coursework that focuses on visual, digital, written, spoken, and interpersonal communication.
Corporate communication is one of the most important factors in determining whether a company can succeed or fail. By building strong corporate communication, businesses and organisations will effectively improve their brand awareness, cultural innovation, employee productivity, and engagement and attract top talents. Corporate communication enables the entire workforce of an organisation to make a unified and massive contribution to business success.
Experts in Corporate Communication are responsible for formulating speeches for managers, handle media relations, improve communication among different departments, write press releases, and draft communication strategies for a business. This discipline helps students gain theoretical as well as practical knowledge in the field of Corporate Communication as well as developing oral and written communication, analytical thinking, and problem-solving skills.
Students can study the sub-discipline of Corporate Communication under various accreditations, depending on their preferences and qualifications.
The following are the various study levels:
Associate Degree in Corporate Communication
Bachelor of Arts (BA) in Digital Communication and Public Relations
Bachelor of Arts in Communication
Bachelor of Communication (BC)
Bachelor of Science (B.Sc.) in Communication Studies and Information Management
Graduate Diploma (Grad Dip) in Communication
Master of Arts (MA) in Professional Communication
Master of Science (M.Sc.) in Corporate Communication
Master of Science in Strategic Human Resource Management
Master of Law (LL.M.) in International Corporate Governance
Master of Business Administration (MBA)
Postgraduate Diploma/Certificate (PGDip / PGCert)
Doctor of Philosophy (Ph.D.) in Corporate Communication
Different specialisation areas give graduate students the opportunity to focus their major courses around a particular topic of their interest while developing skills and expertise to flourish in the future.
Students can choose to specialize in areas like:
Communication and Advertising
Communication and Corporate Identity
Corporate and Digital Communication
Corporate and Industrial Communication
Corporate Communication and Marketing
Corporate Communication and Public Relations
Corporate Communication Management
Organizational and Corporate Communication
Internal and External Corporate Communication
Corporate Identity Management
Digital Media Management
Corporate Crisis Management
Conflict Management and Leadership
Graduates in this field will find that careers in the creative industry are the most exciting yet challenging careers. With the right skills and education, employment opportunities are limitless. Students can work in corporate communication agencies, organizational communication fields, consulting fields, and many other non-profit and governmental settings.
When it comes to employability area, many choose an area of concentration like public relations, media relations, customer communications, marketing, crisis communication, or general communication.
- Based on the level of expertise and the chosen area of concentration, students can pursue the following job roles:
Chief Communications Officer
Director of Communications
Director of Media Relations
Employee Relations Manager
- Event Promoter
Media Relations Manager
Media Relations Specialist
Public Affairs Director
Public Relations Director
Public Relations Manager
Public Relations Specialist
Public Speaking Trainer
Special Event Planner
Writer and Auditor