Digital Marketing or online marketing is the promotion of products or services through the Internet and through other forms of digital platforms such as emails, social media, web-based advertisements, texts and multimedia messages. Digital Marketing professionals test and evaluate the various tools and strategies responsible for increasing the awareness and profits of a brand.
Digital marketing programs teach businesses strategies and techniques for promoting their products, services, and brand on the Internet. These courses address all of the core elements of the marketing discipline, such as policy, brand management, ethics, feasibility, analysis, segmentation, activation, superiority, and others, with an emphasis on applying those skills to the digital environment. The study program covers topics like principles of marketing, consumer behaviour, marketing communication, search engine optimisation, search engine marketing, and campaign planning to name a few.
To succeed as Digital Marketing specialist individuals need to possess excellent oral and written communication skills, critical thinking and analytical skills, and creative skills. They need to be well versed in the different online marketing tools and strategies that can help a business, grow.
Students can study the sub-discipline of digital marketing at both the undergraduate and postgraduate levels, under the following accreditations.
Bachelor of Business (Marketing)
Bachelor of Arts in Marketing
Bachelor of Arts in Business and Marketing Management
Bachelor of Arts in Business Administration and Digital Innovation
Bachelor of Science in Marketing
Bachelor of Science in Digital Business Management
Bachelor of Commerce
Bachelor of Business Administration in Marketing
Master of Arts in Communication and Future Marketing
Master in Science in Digital Marketing
Master of Business Administration in Marketing Management
Doctor of Philosophy (Ph.D.)
Diploma/Certificate in Digital Marketing
Digital Marketing is a popular and broad discipline that offers various areas of specialisation for students to choose from, based on their interest to gain a better understanding of the subject.
Students can choose to specialize in areas like:
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Website Planning and Structure
Facebook / Youtube Marketing
Display and Affiliate Marketing
Social Media Marketing
The digital marketing industry is the world's most thriving marketing industry. With almost all companies shifting their marketing activities to online platforms, the appetite for digital marketers is growing rapidly and opening doors for many job seekers. In addition to working for specialist marketing, advertising, and PR agencies, individuals may also work towards carving a career path as digital marketers.
As the industry is so big, there are numerous digital marketing roles; some are more academic than others, some are more innovative than others, while others are more customer-oriented. The following are some of the more sought after graduate digital marketing jobs:
- Acquisition Marketing Director
Acquisition Marketing Manager
Back End Web Developer
Content Marketing Manager
Content Marketing Specialist
Digital Marketing Analyst
Digital Marketing Consultant
Digital Marketing Specialist
Director of Product Marketing
- Ecommerce Manager
Email Marketing Specialist
Front End Web Developer
Market Research Analyst
Pay-per-click Search Manager
Product Marketing Manager
Product Marketing Specialist
SEO / SEM Specialist
Social Media Coordinator/Specialist
Social Media Influencer
Social Media Manager
Social Media Manager
UX / UI Designer