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Digital Marketing or online marketing is the promotion of products or services through the Internet and through other forms of digital platforms such as emails, social media, web-based advertisements, texts and multimedia messages. Digital Marketing professionals test and evaluate the various tools and strategies responsible for increasing the awareness and profits of a brand.

Digital marketing programs teach businesses strategies and techniques for promoting their products, services, and brand on the Internet. These courses address all of the core elements of the marketing discipline, such as policy, brand management, ethics, feasibility, analysis, segmentation, activation, superiority, and others, with an emphasis on applying those skills to the digital environment. The study program covers topics like principles of marketing, consumer behaviour, marketing communication, search engine optimisation, search engine marketing, and campaign planning to name a few.

To succeed as Digital Marketing specialist individuals need to possess excellent oral and written communication skills, critical thinking and analytical skills, and creative skills. They need to be well versed in the different online marketing tools and strategies that can help a business, grow.

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Study Levels

Students can study the sub-discipline of digital marketing at both the undergraduate and postgraduate levels, under the following accreditations.
Bachelor of Business (Marketing)
Bachelor of Arts in Marketing
Bachelor of Arts in Business and Marketing Management
Bachelor of Arts in Business Administration and Digital Innovation
Bachelor of Science in Marketing
Bachelor of Science in Digital Business Management
Bachelor of Commerce
Bachelor of Business Administration in Marketing
Master of Arts in Communication and Future Marketing
Master in Science in Digital Marketing
Master of Business Administration in Marketing Management
Doctor of Philosophy (Ph.D.)
Diploma/Certificate in Digital Marketing

Specialisations

Digital Marketing is a popular and broad discipline that offers various areas of specialisation for students to choose from, based on their interest to gain a better understanding of the subject.

Throwing Caps

Students can choose to specialize in areas like:

Content Marketing
Email Marketing
Search Engine Marketing (SEM)
Search Engine Optimization (SEO)
Website Auditing
Website Planning and Structure
Google Adwords

Facebook / Youtube Marketing
Website Integration
Web Analytics
Mobile Marketing
Display and Affiliate Marketing
Integrated Marketing
Social Media Marketing

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Employability

The digital marketing industry is the world's most thriving marketing industry. With almost all companies shifting their marketing activities to online platforms, the appetite for digital marketers is growing rapidly and opening doors for many job seekers. In addition to working for specialist marketing, advertising, and PR agencies, individuals may also work towards carving a career path as digital marketers.
As the industry is so big, there are numerous digital marketing roles; some are more academic than others, some are more innovative than others, while others are more customer-oriented. The following are some of the more sought after graduate digital marketing jobs:

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    Acquisition Marketing Director
    Acquisition Marketing Manager
    Back End Web Developer
    Content Marketing Manager
    Content Marketing Specialist
    Content Strategist
    Creative Director
    Digital Marketing Analyst
    Digital Marketing Consultant
    Digital Marketing Specialist
    Director of Product Marketing
    Ecommerce Director

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    Ecommerce Manager
    Email Marketing Specialist
    Front End Web Developer
    Market Research Analyst
    Pay-per-click Search Manager
    Product Marketing Manager
    Product Marketing Specialist
    SEO Manager
    SEO / SEM Specialist
    Social Media Coordinator/Specialist
    Social Media Influencer
    Social Media Manager
    Social Media Manager
    UX / UI Designer
    Visual Designer