Digital Marketing or online marketing is the promotion of products or services through the Internet and through other forms of digital platforms such as emails, social media, web-based advertisements, texts and multimedia messages. Digital Marketing professionals test and evaluate the various tools and strategies responsible for increasing the awareness and profits of a brand.

Digital marketing programs teach businesses strategies and techniques for promoting their products, services, and brand on the Internet. These courses address all of the core elements of the marketing discipline, such as policy, brand management, ethics, feasibility, analysis, segmentation, activation, superiority, and others, with an emphasis on applying those skills to the digital environment. The study program covers topics like principles of marketing, consumer behaviour, marketing communication, search engine optimisation, search engine marketing, and campaign planning to name a few.

To succeed as Digital Marketing specialist individuals need to possess excellent oral and written communication skills, critical thinking and analytical skills, and creative skills. They need to be well versed in the different online marketing tools and strategies that can help a business, grow.