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Marketing is primarily the act of promoting and selling products or services. It involves projection, managing, and meeting product, and service demand and promoting the capacity of a company to its target market. Marketing programs convey an extensive understanding of the marketing environment. It teaches its learners various marketing concepts such as human resources, operations management, information systems, business strategy, and research, and global management.

Furthermore, it educates its learners on how to how to generate sales and revenue for their potential employers through effective and creative communication. They learn how to promote products and services in order to increase the sales revenue and brand image of a company. Marketing students acquire critical thinking, analytical, and problem-solving skills that can be applied to careers in a variety of sectors such as sales, advertising, product creation, and public relations for businesses and government agencies.


Study Levels

There are several marketing degrees that students should be aware of including Bachelor's and Master's degrees. A Bachelor's degree typically prepares students for careers that require studying and developing business strategies, while a Master's degree prepares students to formulate and execute marketing strategies.

Students can study the various marketing degrees under the following credentials:

Associate Degree (Foundation degree) in Marketing
Bachelor of Arts (BA) in Marketing
Bachelor of Arts (BA) in Marketing and Business Management
Bachelor of Arts (BA) in Digital Marketing
Bachelor of Commerce (BCom) in Marketing Management
Bachelor of Science (B.Sc./BS) in Marketing
Bachelor of Business Administration (BBA) in Marketing
Master of Arts (MA) in Digital Marketing
Master of Arts (MA) in Marketing
Master of Science (M.Sc.) in Marketing
Master of Science (M.Sc.) in Digital Marketing
Master of Science (M.Sc.) in Strategic Marketing
Master of Business Administration (MBA) in Marketing Management
Postgraduate Diploma / Certificate (PGDip / PGCert)

Some marketing degrees also include the opportunity to gain professional accreditations from organisations such as the Chartered Institute of Marketing (CIM), the Communication Advertising and Marketing Foundation (CAM), PRINCE2, and Google Analytics.


Students can choose to concentrate on a specific area or sector where marketing skills are applied in a particular industry or company.

Throwing Caps

Students can choose to specialize in areas like:

Applied Marketing
Brand Management
Database Marketing
Decision Science
Digital Marketing
Direct Marketing
Human Resources

Integrated Marketing
International Marketing and Management
Market Research and Analytics
Marketing Management
Product Marketing
Sports Marketing
Strategic Marketing
Public Relations
Students can also incorporate marketing studies with fields like business management, entrepreneurship, tourism, and corporate communications.



When deciding on a career that would benefit from a marketing degree, bear in mind that opportunities can be restricted without a graduate degree or certificate. Work experience, on the other hand, is just as valuable in the marketing environment because it guarantees the acquisition of applicable skills.

Marketing graduates have a plethora of job opportunities in every field of society, from consumer goods to non-profits, leisure and tourism to global business development with positions such as:

Account Executive
Account Planner
Advertising Manager
Advertising Sales Director
Content Writer
Digital Marketing Analyst
Market Analyst
Market Research Analyst
Market Research Director
Market Research Manager
Market Research Supervisor
Marketing Assistant
Marketing Consultant


    Marketing Executive
    Marketing Manager
    Media Buyer
    Media Coordinator
    Media Directors
    PR Consultant
    Product Development Manager
    Product Manager
    Promotion Director
    Promotions Assistant
    Public Relations Coordinator
    Sales Manager
    Search Engine Optimisation (SEO) Manager


    Some associated careers and roles include brand management, business development, customer relationship marketing, international marketing, copywriting, marketing communications, photography, design, product development, retail management, and sales advisory.
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