Digital Communication is simply an organisation or an individual's online communication effort. It is focused on developing, utilising, assessing and regulating electronic communication technologies using computer applications. Specialists in Digital Communication implement marketing tactics and strategies to promote brands. They provide the public with information about different brands through social media, emails, vlogs, among others to attract customers.

Programmes in digital communication teach students how to creatively write and design digital media content, investigate the influence of digital technologies in businesses, arts and culture, examine digital media market implementations, develop methods to educate and convince target audiences and think critically to solve problems and adapt to latest technology environments. These programmes not only provide a solid professional foundation but also allows for hands-on learning with a strong corporate focus.

Students with a passion for human engagement and who want to put their creative and strategic abilities to use are highly regarded in this field. This field is perfectly ideal for individuals who want to hone their communication skills to make an impact either from within companies or in their ventures. They need to possess technical skills and expertise to work with digital products.